When you try to serve everyone, you serve no one. Why I built Remove Credit around the mortgage industry.
Trying to serve everyone is the fastest way to serve no one. This chapter explains how I found the market where my own story became my edge, and a simple lens you can use to find yours.
The lesson
Pick a lane where the pain is urgent and your experience is your advantage. You win faster when you're known for one thing.
The full chapter — the story, the details, and the playbook — is in the book.
“Ponder the path of thy feet, and let all thy ways be established.” — Proverbs 4:26
