The most important sale of my life started with a free roofing website, and ended with a $10,000 aha moment.
The most important sale of my life started with something I gave away. This chapter traces how one small act of generosity set off a chain reaction, and the principle I've built my entire career on ever since.
The lesson
Go to the marketplace with a seed, not a need. The marketplace rewards givers.
The full chapter — the story, the details, and the playbook — is in the book.
“The liberal soul shall be made fat: and he that watereth shall be watered also himself.” — Proverbs 11:25

